Coming 2027

Born in
the Swiss Alps.
Made to ride globally.

Road and gravel bikes shaped by precision and design culture — built to perform on any road, anywhere.

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Development updates and launch details — straight to you. We write only when there's something worth sharing.

Road bikes · Gravel bikes · Built for everywhere

Precise without being cold.
Beautiful without being loud.

Top-tier performance. Boutique soul. Shaped together with the riders who will ride them — from the very first sketch.

< 7 kg
Top spec target
2027
First deliveries
Swiss
Design & engineering

Frame design

Designed in Switzerland.
Still being shaped.

Every angle and radius is considered — for stiffness where it matters, compliance where it counts, and flow through it all. The geometry isn't locked yet. Riders who follow the build will help shape it.

SENDA frame geometry study — work in progress
Frame geometry study  ·  2026 Work in progress

Three things
we won't
compromise on.

Every segment makes trade-offs riders never asked for. We don't. We build around what actually matters — and walk away from everything else.

01 ——

Engineering clarity

T800/T1000 carbon construction. Every junction built with structural purpose — efficient on climbs, composed on long descents. Top-spec target: sub-7 kg complete. Nothing added without a reason.

02 ——

Design language

Calm lines, considered proportions, satin and pearl finishes. A visual language that doesn't need to shout — restrained by design, timeless by intent. Built to look as good leaning against a wall as it does moving through the Alps.

03 ——

Direct to rider

No WorldTour contracts. No dealer markup. What you invest goes into the bikes — the carbon, the geometry, the finish. Riders on the list get priority access and a say in how the spec comes together.

Planned finishes

Slate Blue

Satin finish

Champagne Silver

Pearl finish

Dusky Rose

Satin finish

Graphite

Matte finish

Follow the build

Designed to perform.
Still taking shape.

Updates as the bikes take shape. Notes from the studio. Launch access before it goes public. We write only when there's something worth saying.

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